Knowledge base

Playbooks for turning tender awards into pipeline

Practical guides on post-award prospecting, decision-maker mapping, outreach timing and messaging — written for B2B teams selling to public contract winners.

Move within 48 hours

Award notices decay fast. Alerts should reach you the day a contract is published, not weekly.

Sell into the gap

15–40% of a large award is spent externally. Pitch the part the prime cannot deliver in-house.

Name the contract

Referencing the specific award and agency in your subject line is the single biggest open-rate lever.

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